Our Team

On December 31, 2014, Bruce retired from Humana after a thirty-eight year career. Prior to retirement he served as President of Humana’s $20B Healthcare Services Segment. The Segment included Humana Pharmacy Solutions, Provider Services, Concentra, Home Care Services, Behavioral Health, Clinical Operations, Clinical Analytics, and Provider Contracting. Bruce was a member of Humana’s Management Team, which developed the company’s strategy and oversaw its tactical execution.

Bruce’s career with Humana began in 1976 and over the last 38 years he worked in multiple financial and operational leadership positions – including CFO, COO, and CEO of the company’s flagship hospital, and as the leader of Humana’s Florida Region hospitals. Once the company spun off its hospital business, Bruce served as regional vice president and divisional president for Humana health plans across multiple markets.

Beginning in 1999 he led Humana’s national provider network, the nation’s largest network of providers serving Medicare beneficiaries. In 2007, Bruce assumed responsibility for Humana’s newly acquired behavioral health entity CorpHealth (now LifeSynch), and in 2008 he assumed responsibility for clinical operations and the pharmacy business. Bruce oversaw the growth of Humana’s pharmacy business into the fourth-largest Pharmacy Benefit Manager in the U.S. In 2010, he led the acquisition of Pfizer Health’s interest in Green Ribbon Health, a complex care management Joint Venture. Green Ribbon Health was insourced and re-named HumanaCares, which provided the telephonic component of Humana’s chronic care management platform.

In 2012, Bruce led the acquisition of SeniorBridge, a company which provided in-home care management and care giving for senior citizens. The merger of SeniorBridge and HumanaCares created “Humana At Home”, the largest nationwide provider of home based care management and care giving, serving over 550,000 individuals across 42 states.

Bruce also led the joint venture investments in JenCare, which operates 25 senior focused health care centers in 5 cities; MCCI, Humana’s largest MSO serving 150,000 members in four states; and the acquisition of Metropolitan Health Network, a Florida based MSO.

The combination of these assets and capabilities plus their subsequent growth created Humana’s Health Care Services Segment, which grew to more than $20B in revenue and $750M in pre-tax profit in 2014.

In addition to his MCCI responsibilities, Bruce serves as a strategic advisor and executive coach for ChenMed, a Florida based MSO (and is the parent company of JennCare). Bruce serves on the Advisory Board of the University of Louisville College of Business and previously served as: chairman of the board of MCCI Group Holdings; a board member of Humana Health Plan of Puerto Rico; treasurer of the American Association of PPOs (AAPPO). Previous Civic commitments include Chairing the finance committee of the Board of the Louisville Zoological Foundation; membership on the Board of the March of Dimes and numerous fund raising roles for the Arts, the Humane Society, and the University of Louisville. Bruce holds a bachelor’s degree in Finance from the University of Louisville.

Bruceperkins36@icloud.com